Why You Should Have a Blog and How to Make It Profitable

Today we’re kicking off our current blog series, Content = $$$ which is an entirely appropriate title considering that great content is a commodity on the Internet. Not only is it a commodity online but, in the digital world, good and relevant content is the commodity that is in the highest demand.

Saavy business owners, webmasters, social media influencers, and blog publishers understand that, in order to keep a consistent flow of visitors coming to their websites or social media pages, they must keep them  updated with fresh content that is going to provide value to their audiences. Therefore, if you know how to find or create useful or entertaining content, put it in front of the right audience, and monetize it, you can potentially make a lot of money. A LOT of money.

For those of you that own a blog, run an online store, or make your living online in some other way, it is important to understand that web traffic is your lifeblood, and what drives traffic other than content?

The content that you post on your blog, website, or social pages is either attracting visitors to it, or it is driving visitors away, and if traffic on your web spaces is nonexistent, traffic coming to those web spaces will also be nonexistent. With all of these things considered, it is wise not to underestimate the importance of publishing quality content regularly.

Now,  web content comes in a number of forms, written content being the most common form of course, then you also have video content, photo content, audio content, etc. The current series of articles that I will be putting out, including this one,  will discuss where and how you can monetize these different types of content. So, here we go.

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Blogging for Profit

We live in a world where just about everything is going digital. More and more companies are extending their businesses to online platforms and consumers are following them there. You don’t have to go to the mall to go Christmas shopping anymore, because it can all be done from the comfort of your own home. We’re at a point now where, thanks to companies such as Postmates and Amazon Fresh, you don’t have to leave the house even to eat fast food or go grocery shopping nowadays.

In many respects, the brick and mortar business model is becoming obsolete, and, if businesses don’t find a way to adapt to this digital age we now live in, some of them are going to be in very big trouble.

This transition to the digital landscape has made it more important now than ever for you to establish an online presence, and a blog is an excellent way for you to do that. Sure there are plenty of social media platforms, but they all limit you in some ways or others that blogs do not, plus you can’t monetize most social media platforms like you can monetize a blog. Even if you don’t have a business that you can create a blog for, I recommend that you create a blog just to represent yourself. A blog is like a business in and of itself anyway. In either case, there are a lot of reasons why you should consider creating your own blog.

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10 Reasons Why You Should Consider Starting a Blog

1. Having a blog is one of the best ways to establish an online presence. 

When you have a blog, you essentially have your own website, your own piece of the web that is yours and that you have complete control over.

2. There are numerous ways to monetize a blog.

When you have a blog, there are a lot of things that you can do to monetize it. Monetization options include affiliate marketing, selling ad space on your site, renting ad space, selling your own products, charging for premium content, paid reviews, and many other monetization methods.

3. When you have a blog, people will look at you as an expert in your industry or niche.

With a blog comes credibility, and with credibility comes trust. Trust is what turns prospects into customers or clients.

4. Having a blog is the best way to build a mailing list. 

Having your own mailing list means that you have a list of people that have opted for you to email them regularly, this means that you have a list full of repeat customers or repeat clients for years to come. Having a mailing list means having the power to make money at the click of the “send” button.

5. Most of your prospects and customers are on the internet regularly. 

People are doing more of  their shopping online nowadays which is why it is imperative that you have an established presence online.

6. Your competitors’ websites most likely have blogs. 

Many of your potential customers go online regularly, which means that if you do not have a blog or some kind of online presence, your competitors have a huge advantage over you, and their probably getting business that should be yours.

7. When you have a blog, it makes it much easier to manage your online reputation.

A blog is a piece of the web that you have complete control over, therefore, you control the information about you that it puts out.

8. A blog helps you build trust with your prospects and customers. 

When you have a blog, you are able to establish a more personal connection with your customers and prospects. This builds trust.

9. A blog can be a source of passive and residual income. 

If you know how to monetize your blog and drive traffic to it effectively, it will make you money while you sleep as people click on your affiliate offers or buy your products. Also, you can have blog posts that show up on the first page of search results for years. So, you can write a blog post once, and it can potentially make money for you for years.

10. A blog can be a sellable asset.

Blog’s that attract a lot of web traffic consistently are worth a lot of money to businesses that are in the same niche. Techcrunch.com once sold for $30 million, and consumersearch.com once sold for $33 million!

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Why Doesn’t Everyone Have a Blog?

Many people have no idea that they can actually make really good money from blogging. Then there are the skeptics who don’t believe that a simple blog can generate an income. A lot of people have never even thought of starting a blog. As far as the people who have not done so, there are plenty of myths and misconceptions about blogging that may be stopping them, but the 3 most common objections that I have heard are as follows:

  • “I can’t afford to start a blog.”
  • “I don’t know anything about web design.”
  • “I don’t have time to maintain a blog.”

I’m going to take a moment now to address these objections.

“I can’t afford to start a blog.”

Nonsense! You can actually start your own blog, or even your own website without investing a penny. There are numerous web hosts that will allow you to start your own website for free. The link below will take you to a directory full of companies that provide free web hosting, and there are quite a few of them.

Free web hosts directory

If you decide to go with a free hosting option, it’s important to note that you most likely will not have your own domain, but you can still monetize a blog with a subdomain. If you do want to have your own domain, you can get one for dirt cheap. Blue Host will provide hosting for just $3.95 per month, and you’ll get a dot com domain name for the first year free.

“I don’t know anything about web design.”

If this is your objection, then I have good news for you. Many web hosts make it so simple to create a website that a child can do it. WordPress is a great option, especially if you don’t have any web design experience. In fact, most of the internet is powered by WordPress.

“I don’t have time.”

If you are serious about wanting to make money on the Internet, then you need to make time. You don’t have to post new content every single day, but you definatly need to make time to do so at least once a week. With so many companies taking their business online, and with so many people spending more time on the internet, you can’t afford not to start a blog.

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Revenue Sharing

There are many blog hosts that, not only will provide hosting for your blog for free, but they’ll even give you the option to participate in their revenue sharing programs in which they’ll give you a percentage of the ad revenue that they generate through Google Adsense. To participate in revenue sharing programs, you need to sign up for Google Adsense, but it is very easy to qualify for, and Google gives you a ton of free tools to help you maximize your earnings through their Adsense program. See below for some revenue sharing blogging platforms that you might want to consider for starting your blog. These all have a free option, and they all share revenue with their bloggers from Google Adsense.

Blog  Drives – Free, revenue sharing blogging platform. Blog Drives blogs are fully customizable, and you can set up multiple blogs with multiple authors under one account. Blog drives also has HTML editing capabilities, a built in tag board, a built in content system, permalinks, an archive calendar, and a contact form. You can create blog posts via email, or directly on the platform. You’ll also have an optional publicity ping feature.

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Blogates – This is an upcoming free web editor and free blog host. There is not a whole lot of information provided on their website, but they do have revenue sharing through Google Adsense.

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Blogger – Free blogging platform owned by Google. You can create a blog, and create separate pages apart from your blog, so it’s almost like having your own website. You can even set up a customized domain name for a fee. Being that this platform is owned by Google, it is only natural that you have the option to participate in revenue sharing through Google’s Adsense program.

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Blogsome – Free blogging platform. This is another website that doesn’t provide a lot of information on their homepage, but I have read that they also have revenue sharing available.

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Digital Journal – This is more of a news oriented blog, so any aspiring journalists can set up a news blog for free here, and earn money through revenue sharing.

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Engrave – This is a Steem powered blogging platform with blockchain technology. You can set up a blog for free and not pay anything until you earn some money in which case everything is automatically settled up. A big advantage with this platform is that Steem already has a very active community so getting traffic to your blog should be easy.

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Flattr – This is an audience monetization platform. You can connect blogs, YouTube channels, podcasts, Twitter feeds, and other things. As long as your followers or fans view your content through the platform, you will make money.

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Hellbound Bloggers – This is a technology blog and web community about social media, blogging, softwares, reviews,  and tutorials. They just recently implemented revenue sharing.

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Inube – This platform offers free blog and photo album hosting which you can monetize with their revenue sharing program. Other than that, not a lot of information is provided.

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Mamby – This is a blogging and content discovery platform. The more that users interact with content on Mamby, the more tailored the content they are shown becomes. This is a huge advantage, because when you post content on Mamby your audience is targeted which means that your content is shown to people who are specifically looking for it. This translates to more subscribers, more prospects, and more customers.

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Medium – This is a platform where creators are rewarded by readers not advertisers, this means that the more people you have reading your content, the more money you make. Medium already attracts a lot of web traffic, which is a big advantage for you.

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Paid to Blog – This is another platform that will host your blog for free, and pay you for every post. You’ll also be provided with tools and guides to help you make your blog profitable.

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Red Gage – This platform enables you to make money from your blogs, videos, photos, and links.

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Tumblr – This is a social media style blogging platform. Tumblr already gets massive amounts of traffic so it should be easy to get traffic to your blog. Tumblr has a revenue sharing program as well.

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Weebly – This is a great platform to use if you’re interested in getting into e-commerce. Weebly is an online store builder, so you wouldn’t use it just for starting a blog; but Weebly will let you set up a blog along with your online store, and you can monetize it with revenue sharing.

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Wix – This platform’s homepage reads, “The place to create professional websites.” Wix provides free hosting, along with tools to promote your site, and improve SEO.

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Yola – Last, but definitely not least, this platform has a free option, and provides tools for you to grow your business. Yola is a great option if you sell products, as they provide tools for your website to generate leads, encourage referrals from your customers, and close sales.

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Multiple Monetization Methods

Aside from revenue sharing, there are many ways that you can monetize your blog or website. I’m going to go into more detail on monetizing your website in another post, but for now, here are a few websites that you can use to generate income in addition to revenue sharing.

Blogsvertise – This is a platform where bloggers and advertisers can connect. As a registered blogger on this platform, advertisers that like your content can send you a request to represent them with a sponsored post, a paid review, or in some other way. You have complete discretion as far as which advertisers you work with and what your compensation will be.

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Link From Blog – This is a paid review advertising network. Register your blog to this site, and advertisers can request for you to review their product or service on your blog for which they will pay you for doing.

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Linkworth – This ad network connects bloggers and advertisers who are interested in text link ads. Text link ads are simple text ads, usually found within the actual content on a blog, that hyperlink to an advertiser’s website or offer. The link below is an example of a text link ad.

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Pay Per Post – This is a sponsored content ad network. When you register to this site as a blogger, advertisers can connect with you to sponsor posts on your blog.

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Pay U 2 Blog – This is another paid review ad network. If this company accepts your blog into their network,  they will assign paid reviews to you regularly.

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Post Joint – This network doesn’t focus on just one form of advertising, instead, they offer a platform where advertisers, and bloggers can mutually negotiate, arrange, and plan deals with each other.

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Conclusion

If you haven’t been convinced to at least try giving this blogging thing a try by this time,  then there isn’t really anything else I can say that would.

The fact is that, because of the direction that our technology and our society is headed,  there is going to come a point in the very near future when you are going to need some kind of online presence, whether it be from maintaining a blog or through some other means, in order to see any kind of success in life. With a blog, you have the ability to show the world who you are, and get your ideas and opinions heard, be smart and take advantage of this fact.

In the next post, I’m going to talk about the benefits of writing guest posts, and give you a list of blogs that will pay you to write guest posts for them. In the meantime, you should at least consider starting a blog for yourself, and, if in your research you come across any great advertising networks, web hosts, or blogging platforms that I haven’t mentioned in this post, then please mention them in  the comments section below.

If you found this post helpful, sign up to my mailing list by clicking on the link below to receive exclusive content every week that only subscribers get to see.

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In the next post, find out which blogs want to pay you to write guest posts for them.

Thank you for reading!

Affiliate Disclosure

This page might contain affiliate links. In the event of a sale, I will be awarded a small commission (at no cost to you).

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