The Webmaster’s Backlink Building Toolbox

For those of you that own your own website, or plan to at some point in the future, you should know that internet traffic, or visitors to your website, is really the lifeblood of your online business. Without traffic, you have no one to look at your content, or buy your products and services. Your website MUST have a consistent flow of traffic in order for your online business to survive.

There is a number of ways to drive traffic to your website, some being more effective than others. One of the most effective ways to drive traffic to your website is by getting your website to rank well in major search engines like Google or Bing. If you have a website that ranks well in search engines for your target keywords, this means that your website shows up in top search results for those keywords.

Did you know that the websites that show up on the first page of any given search get 91% of the traffic share generated by that search? This means that of all the people performing a search with the same specific keywords, only 9% or less will end up clicking past page 1 of the search results. So, if your website is on page 2 of the results from specific keywords that are searched, it means that your website is competing with every other website on page 2 for only 9% of traffic generated by that particular search query. Needless to say, if your website shows up on page 3 of the search results you are, for lack of a better word, fucked. The importance of getting your website to rank well in the search engines for your target keywords cannot be stressed enough.

Any action that you take to improve your website’s search ranking is referred to as Search Engine Optimization or SEO. There is a number of things that you can do to improve your website’s SEO, one of them is link building which is what we’re going to focus on in this post.


Google and most other search engines use quite a few factors to determine where a website is going to show up in their search results. One of the most influential of these factors is the number and the quality of other websites that link to the website in question. So, one of the most effective ways to improve your website’s search ranking is to get other relevant websites to link to your own website, this activity is called “link building.”

Now, it’s not enough to get any random websites to link to your own site. You need to focus on getting backlinks from websites that are relevant and credible. Any website that already ranks well for any of the keywords that you are trying to get your website to rank for is a good website to try and get a backlink from.

Link building is an ongoing, and tedious process, but it is not hard if you know what you’re doing. In an effort to make link building easier for you, I have put together a collection of tools and resources that will help you make your link building efforts more effective. This collection of resources is covered in the remainder of this post.

Free Link Building Tools & Resources

Backlink Checker free SEO tool that allows you to check the best 300 backlinks 
of any domain.


Backlink Maker – this tool by Counting Characters will help you find quality backlinks based on the keywords that you enter. Counting Characters also has several other useful and free tools you can use.

Bing Webmaster Tools – Bing Webmaster Tools is a resource that no website owner should do without. You can see how many other websites are linking to your own site, and get information about each individual backlink. Bing Webmaster Tools also has several other great tools that come in handy.


Broken Link Checker – For one reason or another, sometimes links will stop working. Routinely checking for broken links is something that you should be doing as part of your standard website maintenance protocol. This tool will tell you how many broken links your website has, and show you the location of each one.

Buzzstream Link Building Query Generator – Enter information about your brand, your competitors and your market and this tool will generate link building queries that are likely to uncover good link opportunities.


Directory Critic – Directory Critic is basically a directory of directories. I use it to find the best directories to submit my website to. You can search directories by categories such as niche directories, local directories, and article directories.


Directory Maximizer – this website has several proven link building services that can really help boost your website’s ranking. The services that it provides are shown in the illustration below.


Drop My Link – they call themselves The Ultimate Link Builder Helper. Use Drop My Link’s collection of SEO footprints to build links fast.


Google Ranking Factors – this is a complete list of Google’s 200 ranking factors for your reference.

Google Search Console – this is another resource that no website owner should do without. Google Search Console tells you how many links are connecting to your website, gives you information on each backlink that your site has, and provides other useful tools to improve your search ranking on Google.


Link Building Resource Book – big ass list of link building resources.

Link Market – they call themselves the #1 Link Building Network. Link Market provides several highly effective and free link building services.


Majestic – Majestic maps the web to bring you the Link Intelligence data that you need to dominate your market.

Post Free Directory – a site designed to help webmasters and site owners find relevant web directories. The best part is it’s 100% absolutely free.

Reciprocal Link Checker – many directories and other websites will allow you to put your link on their site for free under the condition that you reciprocate this and put their link on your website in return. This tool will help you make sure that these websites are honoring the link reciprocation.

SFCSF – your source for social news & networking.

Social Submission Engine – is a neat tool that helps build traffic to your website by assisting with your social media promotion efforts.


Submit X – Submit X provides free website promotion, search engine and directory submission. Submit your website to more search engines and directories than any other free online promotion service in just minutes. There are currently 776 directories in their database that your url submission request will be submitted to for registration.

  • Free search engine submission
  • Free website promotion
  • Free URL submission
  • Free directory submission
  • Best website submission service
  • Increase your website traffic
  • Targeted free directory submissions
  • Add URL free to 776 directories


Web Directory Index – the most detailed resource for trusted, high authority, internet directories you can use to grow your website’s authority and gain traffic. Currently, Web Directory Index has 88 directories, and will help you keep track of which directories you’ve submitted your website to as well as the status of each submission.

Webmaster’s Directory – this is a directory that is full of excellent tools and resources to help website owners manage and enhance their websites, improve their SEO, and drive traffic.

Website Encyclopedia – information resource on various websites. Use this tool to get detailed info on the sites in their database.


Closing Words

As you go through the link building process, you will probably find that there is no shortage of paid link building tools, resources, products, services etc. Before you invest even one dollar on link building, use the free resources that were mentioned in this post first. By doing so, you will put yourself way ahead of most other new website owners, and you may find that you don’t have to spend your money on link building based on the results that you achieve from using these resources. If you know of any other free link building resources that were not mentioned, please tell us about them in the comment section.

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Thank you for reading!

This post may contain affiliate links. In the event of a sale, I may earn a small commission, at no cost to you.



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