Demand For Data Is On The Rise. Learn Where to Monetize It.

In the midst of the digital revolution that we’re currently living in, data has become an extremely valuable commodity. Data is collected, sold, and traded between businesses and advertisers constantly.

What type of data is collected and sold?

Consumer data such as online shopping and purchase histories, personal data like contact information and demographic information, search data, browsing histories, medical records, financial data, and any other type of information that can be used to boost the productivity and profitability of a company. Ever since access to the Internet became available to the vast majority, companies have been collecting and selling data, and selling data has become very big business.

Why is it that your data is in such a high demand? Data is nothing more than information after all. Although this information may be worthless to some, it is priceless to others and the latter group spends billions upon billions every year obtaining data. So, what is this data used for? That all depends on whose hands the data falls into. Let’s take a brief look at some of the things your personal data is used for.

11 Things Your Data is Used For Every Single Day

  1. It’s used for targeted ads so you can be sold things
  2. Scientists study it, and sell it
  3. Websites use it for internal research, and sell it
  4. Companies sell it
  5. Advertisers use it to create consumer categories, and sell it
  6. Insurance companies analyze it and sell it
  7. Thieves use it to steal your identity…
  8. … or plan real life burglaries, then they sell it
  9. Social media companies use it to help you find friends and then they sell it
  10. Apps use it to track your location and sell it
  11. The government stores it forever for only God knows what


Where to Monetize Your Personal And Business Owned Data

Yes, like it out not, your data has been collected and sold hundreds or even thousands of times over, beginning from the very first time you clicked a mouse on the World Wide Web. Now, you can either get upset about this fact or you can accept it, you can also accept that there is not a lot that you can do about it and you can even profit off of your data as well. If you can’t beat them, why not join them? Hell, advertisers are making money off of your data everyday, you might as well too, right?

You don’t need to stop at your own data either. If you own a business, then that means that you also own every single piece of data that has been collected by that business.

Now, we’ll discuss some websites where you can go to sell your personal and commercial data.

Big Exchange

If you own a company or a website, Big Exchange is a platform where you can sell your customer or user data. Big Exchange will enable you to create a new revenue stream. You can also use Big Exchange to mange your data for free, and obtain free audience analytics reporting.



Datacoup is one of the world’s first personal data marketplaces. Since your data is going to be sold anyway, you might as well be one of the sellers!



Here is another platform where you can make your personal data earn for you. Datacy is currently in their beta phase of development so, depending on when you’re reading this post, you can be among the first to try it.



Dawex is a global data marketplace designed for data transactions. The types of data that you can commercialize or acquire include the following:

  • Technical, logistics and industrial data
  • Marketing and commercial data
  • Anonymized or non-anonymized data



The data type that is in the highest demand is, of course, consumer data, especially contact information. Whenever you have a piece of data that includes a person’s name along with some type of contact info like a phone number and/or an mail address, marketing and sales people refer to these pieces of data as leads. Fuelsy is your online marketplace to buy and sell leads.

Lead Roster 

This is a platform where you can go to buy and sell curated email lists in any industry.


List 57

List 57 buys, sells and trades custom lists. Go here to sell your lists, leads and databases.

Targeted Businesses or Consumers Leads With


This is a Google Chrome extension that you can download for free. Once downloaded, Loginhood will begin collecting your data, while blocking others from tracking and earning money off you. They then manage and sell your data for you and pay you when they do.


Oddity Software

This is a platform where businesses go to sell their commercial data which includes website content databases, marketing leads, reference and resource data collections, email lists, local business search databases as well as consumer location data.


Ping Post

Self-service lead buying and selling platform.


Sell My Data

Another platform where you can sell your email lists.



Sell your data anonymously, control your information, and protect the digital identity.



Wibson is a personal data broker that will help you sell only the data that you want to sell for the greatest return.



Closing Words

The way I see it is that somebody is going to make money off your data regardless of what you do or how you feel about it, so it might as well be you. Now, before you go selling data to the first buyer you can find,  there is a couple of rules that I recommend giving yourself to follow. Rule #1 is NEVER sell your data to another party until you know exactly what they want to use your data for and you do everything that you can to confirm that party’s credibility. There are individuals that will use your data for malicious purposes, rule #1 is meant to protect you and your identity from such individuals.

Rule #2 applies to the selling of other people’s data. DO NOT sell another person’s data without getting their consent in some way, shape or form. Doing so can get you some hefty fines to pay or even land you behind bars. It’s not worth it!

If you know about any other data markets that I may have missed, please tell us about them in the comment section below. For the next post in this series, we’re going to take a look at some online markets where you can sell digital goods. In the meantime, if you’re not subscribed to my weekly newsletter, then you’re really missing out on all kinds of amazing tools, resources, freebies, and exclusive content that only subscribers have access to. Go SUBSCRIBE now before you forget!

This coming Wednesday, I have a very exciting announcement, so set a reminder for yourself to check back in!

Thank you for reading.

This post may contain affiliate links. In the event of a sale, I may earn a small commission, at no cost to you.


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